Lightning doesn’t strike the same place twice. Eating before taking a shower can cause cramps. Egg yolks are bad for your health. There is something that all these statements have in common. They are all myths that many people over the years have reinforced so much that we started believing them. But the health experts, researchers, and real-life shreds of evidence have debunked these myths a long time ago.
It’s obvious that digital marketing, being a new phenomenon, comes with some misconceptions and myths as well. Most of them are about the commonly used digital marketing strategy, search engine optimization.
Most of the SEO myths are driven by Google’s secrecy towards its algorithms that rank the sites on search engine results pages. If you have been an SEO expert for any length of time, you may already be aware that it is a fractured landscape. From independent consultants to full-service agencies, it can be hard to separate real facts from myths when it comes to getting SEO advice.
So, in this article, we have gathered a few SEO myths that are still prevalent in the digital marketing landscape. We have put together some facts that will tell how those SEO practices are not worth the effort anymore.
Myth # 1: Links Are More Important than Content
Most of us believe that links are the most important factor in SEO, but that is not entirely true. While links do play an important role in ranking as they help build the relevance and reputation of your site. What happens when you get traffic on your site and you don’t have anything on it that will keep the visitors engaged? The bounce rate of your site will increase. Therefore, it is important to give as much importance to creating quality content as you do to link building.
Myth # 2: Meta-Description Has an Impact on Google’s Ranking
Meta-description holds significance when it comes to leading a user to your site. This small snippet gives out the summary of what they can expect when they go on your page, but, it does not have any effect on the ranking. Search engines care more about user experience and the amount of time a user stays on your site than a meta-description or title of a page.
Myth # 3: Mobile Optimization is Irrelevan
As per a survey conducted in 2019, 35% of searches were desktop searches and 65% of them were mobile searches. That goes to show how important it is to optimize your site for mobiles. Google has also given importance to the mobile version of your site by making it one of the ranking factors. To rank well on the SERPs, you need to have a mobile-friendly site. You can implement responsive design into your web design to make your site mobile-friendly.
Myth # 4: Your SEO Strategies Are Failing if you Are Not Ranked First on SERPs
Businesses believe that they’ll rank first on SERPs for a particular keyword that they have targeted in their SEO campaign. While it may be what most SEO experts are aiming for, it is not necessary that you will be able to get the top ranks. The common misconception with this is that some people believe that their SEO efforts are failing if they are not ranking first.
All you need to do is be persistent with your efforts and try to refine your SEO strategy so that you can rank higher than your competitors.
SEO is an effective digital marketing tactic that can help your business gain more leads and increase conversion rates if used properly. Devise an SEO strategy after conducting in-depth research. Subscribe to a reliable internet connection like the one offered by Hughesnet Business to use different SEO tools that will aid in creating an effective SEO campaign.