1.Facebook:
Monthly Active Users in 2004:2.9 billion Entrepreneurs:Eduardo Saverin, Chris Hughes, Mark Zuckerberg, Andrew McCollum, Dustin MoskovitzIn 2022, Facebook will no longer be the most valuable company.Yes, the platform through which you communicate with your mom, third-grade teacher, and neighbor is still in use and is just as popular (if not more so).
But it’s Meta now.Or at least the company that owns WhatsApp and Instagram is now Meta, Inc. The platform has seen a shift in the demographics, but it is still the biggest player in the social media world.
Financial services, e-commerce, retail, gaming, entertainment, media, telecom, technology, consumer goods, and automotive businesses are among Facebook’s most prominent industries.
Business posts are being hidden more and more in the News Feed, but you can still increase engagement without spending money on ads.
Facebook ads, on the other hand, are a great way to get your audience to take action.
To increase your engagement, think about joining or creating groups, utilizing a chatbot in Facebook Messenger, or using live video.
2.YouTube
SEJ’s home page on YouTubeScreenshot by the author, May 20, 2022:Headquarters in 2005:Active Users in San Bruno, California Monthly:2.2 billion in sales:$28.8 billion in 2022 The founders:Jawed Karim, Steve Chen, and Chad Hurley YouTube is still the most popular social media platform for sharing videos.With 2.2 billion active users on a monthly basis, it is currently the second most used platform.
YouTube has unrivaled reach, with 81% of adults in the United States using the platform.The numbers are indisputable.
YouTube has a large number of users of all ages.This includes the hard-to-reach 65-and-up demographic, of which the platform is used by 49%, second only to Facebook.
Beauty, gaming, education, and DIY home improvement videos can all be found on YouTube.Since video is becoming a more popular medium for content marketing, this platform is preferred by the majority of brands.
3.Screenshot:
of the author’s WhatsApp homepage, May 2022:Headquarters in 2009:Menlo Park, California
Month to month Dynamic Clients:2 billion in sales:$5.5 billion by 2022, according to estimatesJan Koum, Brian Acton: WhatsApp is still the most widely used social messaging app, well ahead of Facebook Messenger.
Brands might not think of using the closed messaging app.However, SMS has a 98% open rate, whereas email only has a 20% open rate.A captive audience exists.Furthermore, unlike SMS, WhatsApp messages can be sent for free.
If you use WhatsApp for customer service and retention, you probably already know how huge and underutilized it is for brands.
You’ll have a direct route to your target audience if you can crack
Month to month Dynamic Clients:Two billion Inventors:Mike Krieger, Kevin Systrom Revenue:Instagram is a social network worth $24 billion in 2022 where product-based businesses, influencers, and coaches can flourish.
Product-based businesses now have more opportunities than ever to increase their return on investment (ROI) thanks to shoppable posts, which allow them to link product information and sales directly from the Gram.
Instagram is a gold mine for those under 35 who are your target audience:67% of people between the ages of 18 and 24 use Instagram, and 67% of Generation Z and 58% of Millennials use it on a daily basis.
Discover additional Instagram facts and statistics for 2021.
TikTok account
taken in May 2022:Headquarters in 2016:Monthly Active Users in Culver City, California:One billion Inventors:Revenue: Zhang Yiming, Toutiao, ByteDance Ltd.TikTok claims to be “the leading destination for short-form mobile video” and will be worth $11 billion in 2022. The company’s mission is to promote joy and creativity.
TikTok is the newest app to hit the market, but despite its young age, it has already experienced phenomenal growth.
After just a year, the app became the fastest-growing app in the world in 2017.
As of 2021, the app had been downloaded more than 3 billion times worldwide, despite attempts to ban it in the United States and India.
TikTok is the best platform for connecting with Generation Z.
25% of the audience in the United States is adolescent or younger.These users are also extremely engaged;with an average of nearly 11 minutes spent using it, which is twice as long as the next closest app, Pinterest.
Snapchat Homepage
May 2022 Headquarters:Launched in Los Angeles, Calif.:Monthly Active Users in 2011:538,000,000 Founders:Revenue: Bobby Murphy, Daniel Smith, Leo Noah Katz, and Evan Spiegel$1.06 billion (2022) If young people are your target audience, Snapchat is a must-have.
13-year-olds are Snapchat’s most active users, spending more than 30 minutes a day on the app.
User-generated content, behind-the-scenes videos, exclusive offers, and influencer takeovers all thrive on Snapchat.
7.Launched: Reddit SEJ on RedditScreenshot by the author, May 20222005
SEJ IG taken by the author in May 2022 Headquarters:Menlo Park, CA went live:2010
Base camp:Monthly Active Users: San Francisco, CA430 million entrepreneurs:Revenue: Steve Huffman, Alexis Ohanian, and Aaron Swartz$289.9 million (2022) Reddit is known as “the front page of the internet” and is one of the top 20 most-visited websites according to Alexa rankings.
With over 2.8 million communities or subreddits dedicated to every conceivable subject, Reddit offers a singular combination of content and community.
There is a niche for every brand and business because there are so many of them. All you have to do is look for the ones where your potential customers are active and get involved.
Beware, however:Reddit is a volatile platform that will not tolerate overt self-promotion.
As you begin to navigate, tread lightly because commentators are quick to jump in and can denigrate a brand if you get the tone wrong.
Pinterest
SEJ on PinterestAuthor’s screen shot, May 20, 2022Headquarters in 2010:Monthly Active Users: San Francisco, CA444,000,000 Founders:Paul Sciarra, Evan Sharp, and Ben Silbermann$574 million (2022)
The absolute most famous substance on Pinterest incorporates design, food, style, wedding, exercise, and Do-It-Yourself related pins.
Additionally, anything with a lot of pictures can do well on Pinterest.
Notably, women make up 60% of Pinterest users.This is a compelling reason to devote time to Pinterest social media marketing if you have a majority female audience.
This does not mean that men do not use Pinterest; forty percent of its users are male.
Twitter
SEJ on TwitterAuthor’s Screenshot, May 2022 Headquarters:Launched in San Francisco, Calif.:Monthly Active Users in 2006:217 million Founders in 2021:Revenue: Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass$1.2 billion (2022) Twitter’s user base has decreased over the past year, in contrast to other social media platforms.Fears of conservative censorship and the exclusion of former president Donald Trump could be to blame for this.
The site is currently closing on a $44 billion deal to sell to Tesla CEO Elon Musk.As the political leanings of Twitter users changed as a result of this announcement, there were significant swings in the number of followers—a process Twitter referred to as “organic.”
Even though the platform’s future is clear, your business in the entertainment, sports, politics, technology, or marketing industries will likely get a lot of attention on this app.
Did you know that the median income of LinkedIn users is higher than the national median by more than $2,000?Or that every week, 50 million people use it to look for work?
LinkedIn is a social media aggregator platform with a lot of focus. As a result, it has a lot of potential for connecting you with elite professionals who can help your business.
