People usually think, “What is it?”, when someone says ‘Landing Page’. If you are one among them, then you’ll get your answers in this article:
These are standalone convincing pages. The users are directed to them through variegated digital locations like email or ads. A landing page is majorly responsible for the generation of potential leads. The interested users get directed to them and fill up the signup forms available or reach out to the sales representatives through various contact mediums.
STRUCTURE OF A LANDING PAGE
A phrase goes exceptionally well with the landing pages, “Less is More”. SEO Professionals of Kinex Media are of the view, “A good landing page has minimal content.” It only includes:
- A catchy & creative HEADLINE
- A brief descriptive SUB-HEADLINE (Though it’s optional, its recommended)
- A supporting IMAGE & VIDEO
- Credibility building elements like TESTIMONIALS, SECURITY BADGES or CUSTOMER LOGOS.
There are various kinds of Landing Pages. Based on our needs, we choose the one which can help us to meet our purpose:
|Squeeze Page You might have a question in mind from the name itself, “What does it squeeze?” Then it squeezes the user’s information. The primary purpose of the landing page is to extract a user’s data.|
|Long-Form Landing Page These are basically the convincing letters that focus on incorporating the benefits of the product, the testimonials of the customers who have used it, the ingredients we have used, etc.|
|Click-Through Landing Pages The primary goal of the CT landing page is to convince the user to the utmost extent and take them to the transaction page. Such kinds of pages are quintessentially simple without any navigation.|
|Product Detail Page Some sellers are interested in creating separate landing pages about their products to make sure each of the items to be sold gets an equal weightage.|
|Video Landing Pages Videos nowadays are the most convincing form of impressing or convincing people to buy the products. A video page should have a video and some complementary text.|
DYNAMIC LANDING PAGES
Dynamic landing pages are prone to change. They usually get changed on their own based on the variables like location & keywords.
|WEBSITE & LANDING PAGE The potential difference between a website & landing page appears to lie in their structure & purpose. The website structure includes one homepage and the associative pages, but the landing page is quite simple, and it merely includes one page. But when we say landing pages, their structure is quintessentially simple, and they just get completed in a single page. As far as the purpose is concerned, they are solely made to extract details and bring about the conversions.|
|LEAD MAGNET & LANDING PAGES ‘Landing Pages’ usually do not have a lead magnet, but they have a strong CTA. When we are talking about Capture Pages, they do have a lead magnet.|
NEED OF A FOOTER
Usually, the landing pages do not have a header or a footer. Landing pages typically tend to avoid unnecessary elements. They should be apt and to-the-point. It has been said that the landing pages need to pass a blink test. We suggest conveying the required message within 3 to 5 seconds via a blink test. Adding unnecessary elements to the landing page could snatch your potential audience away.
HERO AREA OF A LANDING PAGE
‘Above the fold’ area is the hero area of the landing page. It is the area that a user can easily see without navigating. The content and the graphics of this area should be to the point.
IDEAL LENGTH OF A LANDING PAGE
From the stats mentioned below, you can get a clear idea of how long your landing page needs to be:
A desktop user spends 150 seconds on the landing pages. At the same time, the mobile users spend only 72 seconds.
|Pro Tip: It is suggested that you must keep the content limited so that it becomes easy for the user to grab the specifications of the products and services you are offering.|
DON’T GET CONFUSED; THEY ALL ARE THE SAME
People call landing pages by different names. So it is essential for us to know, what are the other words for landing pages:
- Capture Pages
- Squeeze Pages
- Opt-In Pages
- Free offer pa
- Splash Pages
- Gift Pages
- Preview call invite pages
LANDING PAGE or FUNNEL: SAME/DIFFERENT
There is no significant difference between a landing page & a funnel except for the design. A landing page is a single web page that caters to one goal associated with the marketing purpose. When we are talking about the sales funnel, we are talking about multiple web pages that sum up the entire buying process.
IMPORTANCE OF HAVING A LANDING PAGE & WEBSITE SIMULTANEOUSLY
Many people are usually confused about the thought ‘Whether there is a need to have a website along with the landing page’. Yes, there is a need to have a landing page, even if you have a website. If one wants to bring about a growth-focused strategy, landing pages must be there.
COST OF LANDING PAGE
It usually requires a considerable deal of money to make a landing page, which equates to $1,000 to $1,500. The deciding factor about what amount of money is going to be charged is the functionality you want to incorporate.
PROMOTE LANDING PAGE
One of the most significant ways to promote landing pages is “To share them through email & social media marketing campaigns.”
Many people usually ask, “Are landing pages effective?” if you also want to know the answers for the same, then it’s a ‘YES’. Landing pages are effective when we want a powerful lead conversion tool. A landing page has been observed to improve SEO and build your brand.
To derive the positive outcomes, we need to have a website, but we also need a landing page. A well-designed landing page has the power to convert the potential leads into the purchasers.
In this article, we have tried to include the answer to every question you might be having.