In order for virtual events to function properly, their management must be prioritized. Many sponsors and companies spent a lot of money running these marketing campaigns. Virtual event marketing entails the collaboration of many components in order to achieve the best results.
This blog will brief you about virtual event marketing and its importance. In addition to this, we’ll also discuss the role of virtual exhibition software in the success of online events.
Which Are Some Popular Types of Virtual Events?
Although each and every one has its own functionality and is unique in its own way, the most popular among them are online webinar sessions, video conferences, and exhibitions held on virtual exhibition software.
- Webinars are video presentations that happen over the internet. It is mostly two-way communication between the presenters and the audience. It involves sharing content-based information in the form of audio, video and PowerPoint presentations.
- Online video conferences are real-time interactions between two or more people sitting over remote locations. The setup is very easy and does not require much effort.
- Exhibitions are held online for showcasing what you as a sponsor got to showcase to your audience. These exhibitions are a great way to make strong networking opportunities for the audiences.
Virtual Event Marketing: The Best Solution for Maximizing Audience Reach
Virtual event marketing follows the basic concept of marketing. The basic components of virtual event marketing include social media marketing, running email campaigns, search engine optimization, and much more.
With the help of virtual event platforms, you can easily host your event. Event promotions can be started almost one month prior to the actual date of the event. This separates the identity of virtual events from on-ground or in-person events. Different types of virtual events, such as online video conferences, meetings, exhibitions, trade shows, etc., are getting more popular these days. The event marketing is done online, ensuring maximum participation by the audience.
Let’s Develop a Profitable Marketing Strategy
A strategy is, after all, important for making anything count. With so much competition in the market, the selection of the right type of strategy is crucial for the success of events.
Marketing Is Necessary Throughout The Event Session
You have to always keep in mind that marketing your event or session is important before, during, and, most importantly, after it gets over. Before hosting the event, you need to know your target audience, customize landing pages, and send an invitation and reminder emails.
During the event, you have to copy the URL of the session and paste it on leading social media platforms like Facebook, Instagram, and Twitter. In addition to this, you have to run branded experiences and interactive activities.
After the event gets over, collecting feedback from the audience is very important. This will increase session productivity and prevent future errors in upcoming events. In addition to this, you can also launch retargeting campaign emails
Email Marketing
Email marketing is one of the best ways to promote your event digitally. There are only a few individuals who do not use it frequently. With the sending of invitation emails to your target audience, reminder emails on the event day, and survey emails for feedback collection, you can do wonders with it.
Customize Landing Pages
Landing pages or registration pages are the primary source of information for attendees prior to the event’s start. With affordable online exhibition platforms, you can customize your landing pages right from the event booths, registration desks, ticketing platforms, and much more.
Always make sure to add a small introduction to the theme of the event to make it more convenient for the audience. With the inclusion of an event agenda, information about speakers, sign-up links, etc., you can gather a huge audience.
Using SEO Tools To Promote Your Event
By adding hashtags to the event page, you can easily improve your SEO ranking. It should be kept in mind that SEO is a very crucial component of a virtual event marketing strategy. In addition to this, you can also explore relevant keyword searches for your event and add them everywhere on the registration pages.
Give A Short Teaser To Your Audience
Creating a buzz is, after all, very convincing for the audience to attend your event. You can give a short glimpse, or, let’s say, the highlights of the session, in the form of an event teaser. In addition, you can provide cliffhangers to your audience in exchange for their active participation in the event. You can also post all the hints and updates on leading social media channels such as Facebook, Instagram, and Twitter.
Importance Of Virtual Event Marketing
People love going with the trend. They want to know what’s happening around the world i the first place. They are willing to pay a premium for services that minimize their efforts while meeting their needs.
Virtual event marketing opens up new pathways for the establishment of strong networking opportunities for event presenters. If you interact with your audience in the right way, more of them will become potential customers. Apart from doing registrations, virtual event marketing has a bigger role to play. The event marketers should brief the event participants about the event to make them aware of what’s going to happen next!
According to Forbes, the virtual event industry is worth $ 504 billion and is expected to grow at a CAGR of 23.4% between 2021 and 2028. They are more than just alternatives to traditional methods of hosting events.
Let’s Conclude
The planning and execution of an event take a lot of time for the investors and planners. Virtual event marketing is an optimum way the creation of strong networking opportunities
for planners. In addition to this, people who live in remote or isolated locations can easily connect under a single umbrella.
With the creation of innovative ideas to engage the audience and by following up with your potential attendees, you can host a successful event. In addition to this, you can even hire an event marketer for smooth sailing with the flow.
