Animated videos are a way to tell a story differently from traditional media. They can be used in various industries, including fashion, technology, and food. Animated videos can be a perfect way to tell your brand story and improve your productivity uniquely.
Animators use software to create a storyboard that is then transformed into an animation. There are also different types of animations, such as 2D and 3D. The main goal of animation is to tell your story creatively and interestingly instead of using traditional media like photography or painting.
How does animated video work?
Animated videos are a new way of telling stories that have become increasingly popular. It is becoming increasingly common for companies to use animation to tell their story instead of other media.
An animated video uses software programs and allows the storyboard to be converted into an animated image. Animators use 2D and 3D animation because they have different qualities that make them appealing to specific audiences. The main goal of an animated video is to tell your story creatively and interestingly.
The process begins with the storyboard, a graphic representation of how the film will unfold, including the characters, settings, symbols, and themes. Next, the animators must create a motion graphics timeline that displays the sequence of images (like frames in a movie). The software then takes all these inputs and creates the final product – an animation!
Animations are fun, but they also draw viewers in by listening to what you’re saying. Plus, they help people better understand your brand through visually appealing graphics, making it easy for people to remember what you’re talking about.
Steps to use animated videos to improve your productivity
Below are the steps to use animation videos for your product or business:
1- Write a video script
A video script for your animation video plays the same role as a building blueprint that lays the foundation for your construction. A video writer decides what should appear in the video.
2- Have a clear purpose and direction for your animated video
Before you start working on your animated videos, you should be clear about the following:
- Who is your target audience?
- What action should viewers take after watching your animated video?
- Why are you making this animated video?
- What does your animated video need to achieve?
- What is the central message of your animated video?
3- Choose your animation video style
There are many animation styles, such as 2D and 3D, that you can use to create animated videos. But you must understand that not all styles will suit the needs of your product or business, and each animation style has its pros and cons. So, research the animation style that goes well with your services and choose accordingly.
4 – Add suitable background music
This step is essential in creating animated videos. Adding background music to your video is like placing a cherry on top of a cake, and it is essential to find the right background music that suits the message of your animated video.
Here are some things to remember when choosing background music:
- Think about the emotion you want to evoke
- Understand your buyer’s personality
- Ensure the music you add to the video is tagged for reuse to avoid copyright issues.
- Don’t stick with just one type of music in every video.
5- Tell your story
This is the last step in creating the animated video. You can add a voiceover to your video on your words if you don’t want just text to appear. Adding a voiceover can improve the range and quality of your video. You can hire a voice actor or record the important parts yourself.
Make sure your animated video has these essential elements:
- The Hook: This is an integral part of your video script. It will comprise the first 8-10 seconds of the animated video. It should contain engaging content and give the audience a reason to engage.
- The empanada is the main part where you provide all the information through your video.
- The CTA: The call to action is the final part of your video. This is where you will lead the audience to take some action.
Why should you create animated videos to improve productivity?
Below are some benefits of using animation videos for your product or business to improve your productivity:
They can reach a large audience
Animated videos are easy to use and more understandable, and people of all ages can view them. The content of animated videos is explained in a more engaging tone compared to regular videos.
There are different types of animated videos used by various businesses to create an effective video marketing strategy, including:
- Product Reviews and Demo Videos
- Live video
- Recorded presentations
- Animated GIFs
- Customer Recommendations
Improve understanding of your business
Some businesses or products cannot be explained well with just an image or text. For these types of brands, creating an animated product video is always essential; the audience can better understand the product before making their final decision.
You can also create explainer videos using animation techniques. Through these, you can explain to customers how your product solves the specific problem, its basic features, etc.
Boost engagement on social media
In today’s world, participation in social networks has become a necessity. Animated videos help you promote social media engagement to a great extent. There are many ways to increase your social media engagement through video, and some of them are:
- Talk about your product in your animated video.
- Use high-quality animated images of your product.
Some of the main benefits of sharing animated videos on a social media platform are:
- Form an emotional connection
- Promote lead generation
- Increase brand loyalty
- Build trust
They are an inexpensive form of marketing
Animated videos are cheaper than other forms of videos that require an entire cast, location, purchase, rental, etc. Animated videos do not require a complete package of all resources and therefore cost less.
Animated videos are now essential to product promotion strategy across various media such as digital, tech, or print devices.
The power of advertising through animated videos is based on a story that revolves around the product or business. With the help of animated videos, you can tell your brand story in just a few seconds and the most impressive and engaging tone. It’s a fantastic resource for driving sales for your brand or business.
The above steps will help you create animated videos. By using productivity tools and tips that are sure to improve your space!