3 Effective Ways To Use Artificial Intelligence In eCommerce


If you haven’t been living under a rock, artificial intelligence has been around for a while (AI). But what possible uses of artificial intelligence can be found in online shopping?

We highlight useful and effective methods that retail companies are utilizing AI in the world of online shopping in this post.

AI development solutions are starting to have an impact on every element of our life. Artificial intelligence is present everywhere, from the rising number of self-checkout cash registers to sophisticated airport security systems.

It is widely assumed that the development of artificial intelligence (AI) is set to accelerate in the coming years because digital behemoths like Google and Microsoft have already made large investments in new AI systems.

One of the anticipated purchases as the potential of such technology becomes a reality is Google’s recent £400 million acquisition of start-up DeepMind, the artificial intelligence business that focuses in algorithms and machine learning for good impact.

Other significant IT companies, including Facebook, IBM, and Yahoo, have already recognized the focus on creating artificial intelligence as a new revenue stream.

You can find countless articles that predict the industry’s imminent dominance by searching for “artificial intelligence” online.

In fact, according to a recent Business Insider study, up to 85% of customer interactions could be handled automatically by 2020.

AI is already widely used by e-commerce companies to increase customer satisfaction, create more leads, and better understand their customers.

But what method do they use? Continue reading for the whole list.

Technology provides a competitive advantage to businesses of all sizes and financial capacities. An excellent example is Pinterest’s most recent upgrade to its Chrome plugin, which allows users to select an object in any web photo and then request that Pinterest employ image recognition technology to find products that are pertinent.

AI Solutions Development is being used to provide fresh search experiences outside of Pinterest.

With the advent of new software platforms that allow eCommerce websites to develop cutting-edge visual search capabilities, consumers are swiftly saying goodbye to impulse control.

Customers may now choose comparable and matching products, independent of brand, size, color, shape, or material, thanks to artificial intelligence. These programs’ graphic capabilities are incredible.

Re-Target Prospective Clients

Conversica estimates that the sales staff does not follow up on at least 33% of marketing leads. This implies that some interested, pre-qualified potential customers for your goods or services will eventually be missed.

Additionally, many companies have an abundance of unmanageable consumer data that they only occasionally or never use. This information is a veritable gold mine that might be used to accelerate the sales cycle.

If we look more closely at the retail sector, for example, CCTV cameras are already using facial recognition to scan the faces of shoplifters.

But how much AI will be employed to improve the shopping experience for a customer?

Well, some businesses are currently employing facial recognition technology to capture customer dwell times in actual establishments.

To put it another way, if a customer spends a lot of time near a certain item, say an iPod, this information will be stored for use during their subsequent visit.

As AI develops and takes into account customer behavior in-store, we envision customized offers appearing on customers’ computer displays. In other words, omnichannel retailers are beginning to become more adept at consumer retargeting.

As firms react directly to the client, sales are changing. Thanks to the use of data and AI, it appears that businesses are able to read the minds of their customers.

Improve The Effectiveness Of The Sales Process

Today, social media and TV advertisements, among other forms of media, have a significant influence on how consumers live their lives. Even Snapchat has shown to be a useful sales and marketing tool in the previous year, creating new chances.

Integrating AI Software Development into your CRM is the ideal course of action if you want to adjust your problem-solving techniques and produce a persuasive sales message that reaches clients at the appropriate moment on the correct platform.

Much artificial intelligence (AI) systems, such as Siri or Alexa, support voice input and natural language learning. A CRM system can therefore respond to consumer queries, address their issues, and even find fresh sales leads. Some AI-powered CRM systems have the capacity to perform all of these tasks simultaneously.

a large online retailer The North Face is a fantastic illustration of a company upping its game by utilizing AI to better understand its clientele. They help online clients find the right jacket by utilizing IBM’s Watson AI technology.

They are able to do this by employing voice input technology combined with AI to ask the customer questions like, “Where and when will you be using your jacket?” Then, IBM’s software uses both real-time client input and its own analysis, such as looking at local weather trends, to sift through hundreds of products to find the best fit.

The impact of AI on e-commerce is undeniable, and it has already begun to update the sales process with new data. Thanks to the modifications, customers won’t be provided with any more poor products or services.

AI is fundamentally altering how organizations interact with their clients, quickly access information, and utilize their workforce.

Finishing Up

Even while the phrase “artificial” could have a demeaning or negative connotation, it enables companies to give clients a better-tailored experience.

Every marketer’s ideal service is made possible by artificial intelligence development solutions, which enable eCommerce companies to analyze millions of interactions every day and finally, tailor offers to a single client.

Sales teams now have access to information like never before, giving them unparalleled power. AI-driven solutions can help sellers engage the appropriate prospects with the right message at the right time, personalizing the sales cycle.

Several articles have been written about the effects of AI, particularly on businesses that depend on manual labor. Seth Godin, a famous marketer, famously remarked, “Artificial intelligence does a job we weren’t necessarily passionate about doing anyhow, it does it quietly, and it does it brilliantly, and then we take it for granted.

The eCommerce industry is anticipated to benefit greatly from AI technology in the next years. Online product discovery will alter and, in some ways, advance.

There is evidence to suggest that in the era of Instagram and Snapchat as well as the rapidly dwindling attention spans of the digital age, new AI-driven platforms will be crucial to the future of eCommerce.