What Is Bounce Rate in SEO and How To Fix It?


The digital market has become a highly competitive platform for every single business. Getting enough online traffic is only possible if they optimize their websites. And if the website fails to drive traffic as expected or forecasted, the revenues won’t increase, and its business reputation will plummet down on the ground. Several reasons a business can lose its customers or visitors over time on the digital platform.

One reason has a high bounce rate. This attribute defines the number of visitors who opened or visited your online website but left after a few seconds without scrolling down or taking action. The higher the bounce rate, the lower the online website traffic, conversion ratio, and the number of leads generated. Once you identify the root cause of having a high bounce rate, fixing it at the earliest is your primary and principal responsibility.

In this following article, we have discussed some of the best ways in which you can reduce the bounce rate in SEO.

Optimizing the online website

The first and foremost thing that you have to do is optimize your online website. As the rules of the SEO indexing and crawling algorithms are constantly changing, you must incorporate those changes and make your website compliant with the search engine. Failure to do so will automatically increase the bounce rate and reduce your chances of gaining more website traffic and revenues.

Keyword research and inclusion in an organic manner

Most often, your website content has redundant keywords that either need to make more sense or comply with your business. For example, if you want to include local SEO keywords, you have to do so in a way where you can target all the possible locations where you provide the services.

However, stuffing the entire content with local keywords and leaving other types of keywords or keyword phrases behind can make your content look completely redundant and obsolete. This will increase the bounce rate. So, search the keywords used often by other users on the search engine and include them organically in the content.

Linking has proven to be one of the best FCO strategies for many businesses. However, when the links are outdated or leaked to dead ends, the crawler program cannot identify your website and does not include it in the indexing list.

This will automatically bring down your revenues and online website traffic, affecting the conversion ratio and the number of leads generated. Therefore, you need to audit the links and check which ones are dead or obsolete. Once you have identified them, you need to remove those links and include new ones relevant to your business and having a higher domain authority.

Improvement in the website performance and productivity

Lastly, you need to work on your website’s performance and productivity. Whether you want to decrease the load time or optimize the entire software from the back end, get in touch with the best SEO company.


In this article, we have explained what bounce rate is and how it can affect your business. In addition, we have also shed light on the best ways in which you can reduce the bounce rate and optimize your online profile. Following the leads, you can easily take your online business to new heights and offer an excellent customer experience to your visitors.